What is SEO?
The goal of SEO is to increase organic (non-paid) traffic to a website by making it more attractive to search engines like Google, Bing, or Yahoo.
- Keyword Research: Identifying and targeting the most relevant and high-traffic keywords that users are searching for.
- On-Page Optimization: Enhancing elements on the website such as meta tags, titles, headers, content, and internal links to align with targeted keywords.
What is Affiliate Marketing?
Affiliate marketing is a performance-based marketing strategy where a business rewards individuals or partners (affiliates) for driving traffic or sales to their website through the affiliate's marketing efforts.
- Pay-per-Sale (PPS): Affiliates earn a commission when a customer makes a purchase after clicking their affiliate link.
- Pay-per-Click (PPC): Affiliates earn money when a user clicks on the affiliate link, regardless of whether or not they make a purchase.
What is Website Development?
Web development involves various tasks, including coding, design, content management, and server configuration.
- Front-End Development:This involves the design and structure of the user-facing part of the website, what users see and interact with in their browser.
- Back-End Development:The back-end is the server-side part of a website. It handles the logic, databases, and server configuration that supports the website’s functionality.
What is E-commerce marketing?
E-commerce marketing is essential for businesses that sell products or services through online stores, and it incorporates digital marketing methods tailored specifically to the e-commerce environment.
- Email marketing is a powerful tool for building relationships with customers and encouraging repeat business.
- Social media platforms like Facebook, Instagram, Pinterest, and TikTok are crucial for e-commerce marketing, allowing businesses to engage with customers, showcase products, and run targeted ad campaigns.
